Eye-tracking

Race Relations, Trauma Research and Compassionate Activism

Justin Muthaih

6 minute read

There are few wounds that cut as deep as racial oppression. Compassionate activism may allow us to fight for change while consciously considering these wounds of the past. In our contentious debates about race relations, we have failed to pay adequate attention to what the last 25 years of research tells us about how racial discrimination can be addressed. Processing present day racial oppression through the lens of trauma psychology allows us to see that compassionate activism can address the…

IS THE MEMORY FOR YOUR FAVORITE BRANDS DEEPLY ROOTED IN YOUR SUBCONSCIOUS PROCESSES?

Amanda Cabugao

6 minute read

Alt Text Our globalized market has an abundance of brands that we, consumers can choose from. Not only do we get bombarded with a variety of brands in our local grocery store, but we also see even more when travelling and through social media. Consequently, these factors can affect our prior experience and exposure on which brands we become familiar with[1]. Are…